Youtube Brand Channel
You might be thinking “Who would want to watch a video about what I sell?” Well, the answer is probably a lot of people, but they won’t want to watch “commercials” about your products on YouTube. Instead, people will appreciate informative or entertaining videos about your products that illustrate how to choose the ones for their needs, how to use or fix them, and what special features are available
The reason why video is so effective in communicating your personal brand is because your audience will already feel like they’ve met you by the time the video is over. With video, you get a sense of who someone really is based on their voice, their face and their body motions. Video can support your branding efforts like no other medium on the web.
YouTube overall, right across all of its channels, has more than 1 billion subscribers. They have over 19 channels with more than a million subscribers each. So (those channels) are in a much stronger position to monetize what they’re doing. They’re not trying so much now to create the one-hit wonder and hope that, you know, next year they can come back with something else that’s good. They can really focus on just creating a (video) series.
©2008-2011 ReelSEO.com Online Video Guide
- Advertise your goods and services; and
- Drive traffic to your website.
- A method for driving website traffic – and sales YouTube is the 2nd most popular search engine. If you write a blog, traffic incoming from your YouTube channel could mean a nice bump in pageviews. Those who have an online business can benefit financially by using their YouTube channel to drive incoming sales leads.
- Google owns YouTube And Google is Top Dog in the internet world. Your YouTube channel displays your favicon and a link to your website in the sidebar, and YouTube allows you to connect your channel with social media profiles like Google+, Twitter and Facebook.
- YouTube is a well-known, popular social platform Chances are you’ve watched at least one “viral” YouTube video and seen others that were socially shared via Twitter, Facebook and on blog posts. Your video could be next.
- Use videos to show them YOU Use a video to humanize your brand or to show off your personality. Research shows that people respond better when they can identify a face and voice with the words on the screen. Seeing and hearing a voice behind the brand builds a stronger bond.
- Use videos to show off your expertise – People search the internet to find answers to their questions. “How To”, DIY and other FAQ-type tutorials can provide consumers with the answers they’ve been wanting, and build your credibility in the process.
- Use videos as a different way to show off your product or service – Words and photos on a website only go so far. Utilize all the available tools in your social media toolbox to provide your potential customers with as much information as possible to improve your chances at a sale.
The nice thing about having a YouTube Channel is that it gives you the opportunity to show what your business does in a very visible way. If you sell books, then you would have videos about that. If you make toys, you could have a video of a toy being made from start to finish. Making things visual increases the likelihood of sales.
In addition, YouTube Channels provide you with the opportunity to get your name out there and give out a link to your main website.
What if I don’t make videos?
That being said, you can see that there are over twenty videos listed. How can that be? What I have done is searched YouTube for videos that match my topic (earning a high school diploma online) and then I “favorite” them. What happens each time you favorite a video is that it becomes part of your channel. All of a sudden you have content that you did not have to create. Life is good!
add channel to your website
Leave a Reply