The Mobile Web – is it important?

The adoption of the mobile devise is growing extremely rapidly and this means there are more and more poeple using smartphone every day (Google activating 700 000 in Dcember 2011, Apple sold 37 million iPhones in the last three months of 2011). If you take pride in yourself, your product or your servvice – if you pride yourself on geat customer service – why not give them a great web experience on the go, how much of the day do you spend on your feet?  When done the right way, instead of frustrating your customers – why not impress them? Let your customers know that your business is cutting edge and that you are staying on top of technology.
Consider this:There are 83 million people using the web on their phones and it is growing (IDC reports that smartphone sales in the 4th quarter of 2010 were up 87%)Smartphones are now outselling PCsMost websites’ mobile traffic grew by 50-100% this year – Yes—more mobile phones means more mobile phone users. A Quantcast study showed that mobile web use more than doubled In 2010 (110% annual growth). There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). No other media channel offers anything like this reach.In 2010 43 million people check e-mail daily via mobile – When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimized? If you have your customer’s attention in their inbox, catch them in the moment and allow them to tap your links in their inbox and immediately see your mobile-optimized website.Even if you don’t go mobile, your competitors will – Going mobile is a hot trend right now, even if your company doesn’t get one soon, chances are your competitors will. Don’t be left behind.60 percent of the world’s population is now covered by a next-generation High Speed Packet Access mobile network (3G Americas). That means better access to high-speed downloads.70% of the world’s population now have a mobile phone; 87% in the U.S. (per Experian)55% of US consumers who purchased a new phone in 2011 bought a smartphone, up from the 34% last year (Nielsen)38% of US consumers owned a smartphone as of May 2011Daily internet usage via handheld devices jumped from 29% in 2009 to 43% in 2010. Last year’s mobile data traffic was three times the size of the entire global Internet in 2000Smartphone traffic will boost your overall traffic (In the last year Google has seen a 400% increase in the number of mobile searches )The #1 access method for local information is now the mobile browserMobile data is expected to balloon: a) revenue-wise, analysts expect data to be bigger than voice by 2011 (Pyramid Research); b) volume-wise, as mobile Internet users will be sending and receiving more data in one month than in the whole of 2008 (ABI Research).
When your prospective customer opens your web site in a mobile browser and it is slow to download, out of order, is 25 times larger than the screen allows – they will not bother to look at your page.  You had a customer in the palm of your hand but you let them go before they even saw your product or service. These days nearly everyone owns a mobile phone and when brand perception and brand liking means so much – not having a mobile site will be a problem.
Having a mobile site not only creates a fantastic experience for customers but it is also a very convient way that people now shop products and services, you will significantly increase your overall audience loyalty by being available wherever and whenever they want to access your site.A mobile site makes you more accessible to your target audience resulting in what marketers call “lift”.
One thing you can be sure of – going mobile is the biggest internet trend right noe – if you do not go Mobile you competitors will.  Do you want to give your competitor the upperhand?