What is the Social Web – it is Facebook (almost 1 Billion users), Twitter (180 million users), Google plus (100 million users) Linkedin (100 million users) , Foursquare (10 million ussers)etc.  Any business
on the web today should be tapping into this vast network of customers and prospective customers. Take Facebook – In October of 2011, Facebook had more than half (55 percent) of the world’s global audience and for 7 minutes people spent online a mniute of that was on Facebook.3 in every 4 social networking minutes.  There’s never been a better way to get your product in front of so many people. As a business you acnnot ignore this anymore.In order for business to succeed today and grow they need to take advantage of the new Social Networking.  Businesses use twitter and Facebook  it to promote products and enforce their brand, to reach out to
and connect with customers. You  can use LinkedIn on the other hand to connect and network with other businesses and professionals.
So how do you take advantage of these Social Networks on your site?
Make your website share-able – add social media buttons to your home page including Facebook “recommend” or “like” buttons, a Google+ button, A tweet button. Convert website visitors into customers.Start a Blog and connect it with your website.

A quality mobile website builder will make it easy to display your latest blog posts.  This way your readers and prospective clients read your latest work immediately when visiting your site on a mobile device.

Point people to your Facebook page.  This is an easy way, with a single click, they tell all their friends about you. Point them to you Twitter page and have them follow you (A great way to tell all your customers about new products, services or discounts going on right now). Convert website leads(not a customer but is interested in your product or service) into clients.Have an App that runs in Facebook where people can look at and get information on your product or service without leaving Facebook. (As of April 2011 – People on Facebook install 20 million applications every day)
Where do prospective customers turn to for advice, such as “I’m about to buy a ‘insert your product here’ . Can you recommend one you really like were you got it?” or “Does anyone know a good “insert the
service you offer here” in town. Also remember – customers and especially prospective customers will look at and consider, not only how manny social connections you have but also how you interact with your visitors.
Since social marketing is cheap, this makes it suitable for a start up. After using all the networking tools, one gets all the necessary and good publicity for free. This free social marketing creates a high
rate of return.